Millions of people use the Bay Area Rapid Transit (BART) system to get around the SF Bay Area, but the aging BART ticket kiosks can often be confusing to use. How might we reimagine the user interface of the ticket kiosk?
GOAL: Redesign the user interface of the BART ticket kiosk based on findings from field interviews and user testing
Team: Alberto Ishida Advisor: Lauren Ruiz Timeframe: 6 weeks, 2015 Skills: Developing Research Plans,ConductingField Interviews, Wireframing, Prototyping, UI Design, User Testing, Visual Design Tools: Sketch, Marvel, InvsionApp, UserTesting.com
What's it like to buy a BART ticket?
We went to the BART station to talk to different travelers about their experiences with the ticket kiosks
How might we... ?
We identified a few opportunities to improve the experience of using the kiosk
PROTOTYPING & TESTING
Based on our field interviews, wesketched out rough ideas for how the UI could be improved
Digital Prototyping - 1st Iteration
We transferred our paper prototype into a digital version using Sketch
We got useful feedback on the 1st iteration of our digital prototype through in-person testing sessions
We tested the 2nd iteration of our digital prototype through remote, unmoderated testing sessions