BART REDESIGN

 
 
 

CHALLENGE: REDESIGN A TICKETING EXPERIENCE

Millions of people use the Bay Area Rapid Transit (BART) system to get around the SF Bay Area, but the aging BART ticket kiosks can often be confusing to use. How might we reimagine the user interface of the ticket kiosk?

GOAL: Redesign the user interface of the BART ticket kiosk based on findings from field interviews and user testing

ABOUT

TeamAlberto Ishida
AdvisorLauren Ruiz
Timeframe: 6 weeks, 2015
Skills: Developing Research Plans, Conducting Field Interviews, Wireframing, Prototyping, UI Design, User Testing, Visual Design
Tools: Sketch, Marvel, InvsionApp, UserTesting.com


IDENTIFYING OPPORTUNITIES

What's it like to buy a BART ticket?

We went to the BART station to talk to different travelers about their experiences with the ticket kiosks

How might we... ?

We identified a few opportunities to improve the experience of using the kiosk


PROTOTYPING & TESTING

Paper Prototyping

Based on our field interviews, we sketched out rough ideas for how the UI could be improved

Digital Prototyping - 1st Iteration

We transferred our paper prototype into a digital version using Sketch

In-Person Testing

We got useful feedback on the 1st iteration of our digital prototype through in-person testing sessions

Usertesting.Com

We tested the 2nd iteration of our digital prototype through remote, unmoderated testing sessions


FINAL CONCEPT

 
 

Final Screens

 

Research Poster

We presented findings from our research and testing in a final poster