sense banner.png

Rise

 

 

 

 

 

 

 

RISE: A NEW INVESTMENT APP FOR MILLENNIALS

CHALLENGE: 

ABOUT

Advisor: Chris Nyffeler & Christian Palino
Timeframe: 2 weeks, 2016
Skills: User Conceptual Models, Feedback Loop Diagrams, Journey Mapping, Wireframing, App Mockup
Tools: Sketch, Framer JS

 

Imagine that Union Bank is releasing a new mobile financial product to allow customers to invest spare change automatically from everyday purchases into a diversified portfolio. Create the visual design language for this product that synthesizes classic principles of good design with the core brand value of Union Bank.

Union Bank wants to create a mobile financial product that fits with the Millennial attitude and lifestyle, to position this product as the best choice for millennials looking to dip their toes into the waters of investing. Union Bank is especially interested in developing financial literacy in the Millennial population—to make customers responsible savers and investors—using simple language and visuals to convey financial concepts.

 

  

GOAL: Create a visual language for Union Bank's new mobile financial product that encourages greater financial literacy among millennials in a way that is friendly and approachable.


IDENTIFYING OPPORTUNITIES

How do millennials feel about investing?

MOOD BOARD

What does this experience feel like? What does it look like?


FUTURE ECOSYSTEM

 

Product-Service Ecology & Wireframes


A PROPOSAL

Introducing Sense

Sense is a three-part system to support patients and their caregivers with managing Type 2 Diabetes. 

 

The Sense smart patch painlessly monitors health while the app connects the greater community of people affected by Type 2 Diabetes to share experiences and knowledge

 

Sense App Features