RISE: A NEW INVESTMENT APP FOR MILLENNIALS
Advisor: Chris Nyffeler & Christian Palino
Timeframe: 2 weeks, 2016
Skills: User Conceptual Models, Feedback Loop Diagrams, Journey Mapping, Wireframing, App Mockup
Tools: Sketch, Framer JS
Imagine that Union Bank is releasing a new mobile financial product to allow customers to invest spare change automatically from everyday purchases into a diversified portfolio. Create the visual design language for this product that synthesizes classic principles of good design with the core brand value of Union Bank.
Union Bank wants to create a mobile financial product that fits with the Millennial attitude and lifestyle, to position this product as the best choice for millennials looking to dip their toes into the waters of investing. Union Bank is especially interested in developing financial literacy in the Millennial population—to make customers responsible savers and investors—using simple language and visuals to convey financial concepts.
GOAL: Create a visual language for Union Bank's new mobile financial product that encourages greater financial literacy among millennials in a way that is friendly and approachable.
How do millennials feel about investing?
What does this experience feel like? What does it look like?
Product-Service Ecology & Wireframes
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